Xtreme One is creating the premier development league for the fastest-growing combat sport in the world1. Through our wholly owned subsidiary, XFC, we’re building a fighter-first platform that plans to feed talent into top promotions like UFC and PFL. Join us as an early-stage investor.
We’re Building the Future Development League for MMA
The $7.7B2 MMA Media Boom Has Untapped Potential
The UFC alone has 700M+ fans, ~260M social followers, and distribution into 900M+ households across 170+ countries3. But while the top of the pyramid (UFC, PFL) is booming, there’s no clear path for fighters to rise through the ranks. As fan demand grows and distribution expands globally, the next wave of value will come from platforms that focus on global media partners, own their content, and give fighters the opportunity to develop their skills inside and outside the cage.
We’re Building an MMA and Sports Entertainment Platform
We’re building a globally scalable development system for MMA. This is a high-quality minor league that’s focused on fighter growth, fan engagement, media partnerships, and long-term value.
What sets us apart:
Our fight library, events, and original programming generate revenue across platforms
We know how to produce, package, and distribute high-value content to high-value partners
Backend systems, production teams, and sponsors scale with us as we grow
We will expand into even more sports, including youth football
Expansion into other sports will lower costs, boost sponsor exposure, and create cross-promotional opportunities
65+ Million Households Reached and Counting
XFC is already building real reach and fan engagement, with broadcast deals and digital traction showing strong momentum. Because few MMA leagues currently offer the high-quality programming media partners demand, XFC has been a hit right out the gate:
Global partners
Media deals signed in the U.S., Brazil, and the Dominican Republic, with discussions underway with other global partners
3.3M+
YouTube impressions since Jan 2025
99.3K+
watch hours to date
95%*
of fans rate XFC events “excellent value”
97%*
of fans plan to attend again
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We’re Targeting a NASDAQ or NYSE Uplist in 12–18 Months5
We’re doing more than planning. We’re executing a roadmap. This is your chance to invest before we uplist.
Here’s what your investment helps fuel:
Expanding our broadcast footprint to 110M+ households
Hosting more high-production events in the U.S. and internationally
Launching new sports leagues with the same scalable model
Building partnerships with sponsors, distributors, and betting platforms
Finalizing our transition from OTC Pink → OTC QB → NASDAQ/NYSE
We Generate Revenue Across Multiple Channels
Our model combines proven revenue channels with untapped upside as we grow our audience and catalog. Plus, we can scale this model across different revenue streams, geographies, and sports.
Media Distribution:
Broadcast deals across 65M+ homes and expanding
Sponsorships:
National and global brands tied to events, fighters, and digital platforms
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Live Event Tickets:
Both large arena shows and monthly Young Guns event
Merchandise Sales
Apparel, gear, and event-branded items
Content Licensing:
400+ hours of monetizable fight footage, growing to 1,000+ hours
YouTube Monetization:
3M+ views, rising engagement, and paid memberships
Exclusive Investor Perks
Our Team Has Done This Before At the Highest Levels
When it comes to building sports media empires, experience matters. We’ve assembled a team of operators who’ve already scaled some of the biggest names in entertainment, including TKO, WWE, HBO, Turner Sports, and WarnerMedia.
Board of Directors:
Jeff Lambert is the founder and CEO of Lambert Global, a top U.S.-based investor relations, PR and marketing services agency that was acquired in 2024 by LLYC, one of the 35 largest corporate affairs and PR firms in the world. LLYC has 1,200 staff and offices in 12 countries spanning the U.S., LATAM and Europe, adding in-market access and depth for Xtreme One as it expands internationally.
Mr. Lambert’s expertise spans Wall Street to private equity, major M&A, crisis management and brand marketing. He is a member of YPO and Global Board Chair of PROI Worldwide, the largest partnership of marketing and PR agencies in the world with 90 firms in 60 countries. Lambert has 30 years of experience in all aspects of financial, corporate and brand strategy in both agency and corporate settings and grew his agency, Lambert, from a basement office to a top-10 investor relations and top-50 PR and digital agency in the U.S. Jeff led numerous M&A transactions and integrations, consulted with global leaders and public company Boards, and launched new products and brands throughout the U.S. and the Americas. He also founded VC-backed fintech TiiCKER, the first-ever verified shareholder rewards and perks platform and direct-to-shareholder marketing engine. Individual recognitions for Jeff include EY Entrepreneur of the Year, PR Week “40 Under 40”, Association for Corporate Growth (ACG) Dealmaker of the Year, Outstanding Alumni of the Michigan State University (MSU) College of Communication Arts & Sciences, and Alumni of the Year from MSU Swimming, where he also earned a bachelor’s degree in Advertising.
Best known as global WWE Superstar “Big E” and now an entertainment producer, personality and content marketer, Ettore Ewen brings 15 years of experience in the live event and streaming entertainment space. Over the last decade, he has held the WWE World Championship, Money In the Bank briefcase, and Intercontinental Championship, as well as multiple Tag Team Championship titles as part of the popular group The New Day.
A former Big Ten football player at the University of Iowa and American record holder in powerlifting, Mr. Ewen is now a film actor and regular host and TV personality on Wheel of Fortune, Let’s Make A Deal, Family Feud, The Weakest Link, and Hot Wheels: Ultimate Challenge. Ewen brings his expertise in the entertainment industry and combat sports to the Board and also contributes to live event broadcasts and promotion.
Hiram Jackson is an accomplished entrepreneur and philanthropist with a 30-year track record of success in business and community activism nationally. Currently, he runs the nation’s largest network of Black newspapers, along with digital media and events focused on highlighting the success, innovation and impact of Black business leaders, executives and community leaders across the country. As CEO of Real Times Media, Mr. Jackson oversees a dynamic media company with programs in over 15 U.S. cities focused on “Who’s Who in Black”, media and content, and marketing and community engagement under Real Times Media agency PITCH BLACK.
Jackson was named to the Black Enterprise Magazine’s BE 100 for his leadership in business and community, and Mr. Jackson served on the NFL Draft Host Committee in Detroit and is on the Boards of the Boys & Girls Clubs of Southeast MI, the Detroit Branch of the NAACP, and the Charles H. Wright Museum of African American History. He holds a bachelor’s degree from Cornell University’s New York State School of Industrial and Labor Relations, and he is a proud member of Omega Psi Phi Fraternity, Inc.
Chair, Wisconsin Center District
Jim Kanter is a seasoned executive in the areas of commercial operations and management, as well as major sports and event sponsorships and activations. Mr. Kanter is Chief Commercial Officer and co-owner of national spirits maker and marketer Central Standard Craft Distillery, and previously spent 15 years at MillerCoors, most recently as General Manager of Wisconsin, Vice President of Commercial Operations and Marketing Director. At MillerCoors, Jim oversaw brand launches and new-product introductions (such as Leinenkugel’s Summer Shandy and Miller Chill). He also negotiated alliance contracts between MillerCoors and pro-sports teams such as the Green Bay Packers, Milwaukee Bucks, Detroit Tigers, Kansas City Chiefs and New Orleans Saints, as well as national festivals such as Summerfest and Jazz Fest , and served as the media spokesperson for MillerCoors’ 1,400-employee-Milwaukee campus.
Kanter is chairman of the board of the Wisconsin Center District, which encompasses the Wisconsin Convention Center, Miller High Life Theater and UWM Panther Arena. Jim also serves on the board for VISIT Milwaukee and Discovery World, as well as the advisory board for Green Bay Packer great Donald Driver’s Driven to Achieve Foundation. Kanter holds a bachelor’s degree in Public Relations, Advertising and Applied Communications from Michigan State University, where he was also a student-athlete, and he earned an MBA in International Business and Marketing from DePaul University.
Jose Lozano has nearly three decades of experience in business growth, new business development, and long-term strategy formation, utilizing his expertise in cross-cultural marketing to develop untapped market segments and expand market share. He is CEO of London-based brand strategy and advertising agency Gravity Global, and a 20-year veteran of consulting and entrepreneurial ventures spanning the globe. Lozano merged the agency, 9thWonder, which he grew from a local Houston-based firm with 50 employees to over 500 employees in 4 countries, with Gravity Global, ascending to the Gravity Board and as CEO.
Lozano has worked with a broad range of clients in both the B2B and B2C markets including Chick-fil-A, ConAgra, PepsiCo, Purina, Dell, Mattress Firm, the National Basketball Association, 3M, Honda, NASA and Airbus. He brings his broad marketing and business experience to multiple boards including international advertising network Magnet Global, Baylor University Business School and national non-profit Beyond Type1. Lozano holds a BBA in Marketing and Finance from Baylor University. Born in Puerto Rico and a long-time resident of Houstoin, he is also involved in numerous economic development and Latin American business and talent initiatives.
Jenny Taft is one of America’s most prominent sports reporters and show hosts, having spent more than 15 years in the media and entertainment industry on air and in content production. Taft is also a major-brand ambassador and noted expert across a diverse array of sports and entertainment genres from NHL hockey to college, NFL and UFL football, the WNBA and World Cup soccer, as well as TV and niche audience programming ranging from Supercross racing to Extra! TV and the Discovery Channel.
Currently she serves in a variety of roles for FOX Sports, including lead reporter for the network’s college football coverage and host for the Westminster Kennel Club dog show, and previously was moderator on FS1’s SKIP & SHANNON: UNDISPUTED show. Ms. Taft also has covered numerous major global events, including the FIFA Women's World Cup Australia & New Zealand 2023™ and France 2019™, and the FIFA World Cup Qatar 2022™ and Russia 2018™, and she gained critical acclaim during her World Cup coverage for her ability to speak fluent French in her interviews. Taft supports and serves non-profits including Girls on the Run and Fox Sports Supports charities. An impressive athlete in her own right, Taft was a four-year letter winner in lacrosse at Boston University, where she earned her bachelor’s degree in broadcast journalism.
Frequently Asked Questions
Why invest in startups?
Regulation CF allows investors to invest in startups and early-growth companies. This is different from helping a company raise money on Kickstarter; with Regulation CF Offerings, you aren’t buying products or merchandise - you are buying a piece of a company and helping it grow.
How much can I invest?
Accredited investors can invest as much as they want. But if you are NOT an accredited investor, your investment limit depends on either your annual income or net worth, whichever is greater. If the number is less than $124,000, you can only invest 5% of it. If both are greater than $124,000 then your investment limit is 10%.
How do I calculate my net worth?
To calculate your net worth, just add up all of your assets and subtract all of your liabilities (excluding the value of the person’s primary residence). The resulting sum is your net worth.
What are the tax implications of an equity crowdfunding investment?
We cannot give tax advice, and we encourage you to talk with your accountant or tax advisor before making an investment.
Who can invest in a Regulation CF Offering?
Individuals over 18 years of age can invest.
What do I need to know about early-stage investing? Are these investments risky?
There will always be some risk involved when investing in a startup or small business. And the earlier you get in the more risk that is usually present. If a young company goes out of business, your ownership interest could lose all value. You may have limited voting power to direct the company due to dilution over time. You may also have to wait about five to seven years (if ever) for an exit via acquisition, IPO, etc. Because early-stage companies are still in the process of perfecting their products, services, and business model, nothing is guaranteed. That’s why startups should only be part of a more balanced, overall investment portfolio.
When will I get my investment back?
The Common Stock (the "Shares") of [private issuer name] (the "Company") are not publicly-traded. As a result, the shares cannot be easily traded or sold. As an investor in a private company, you typically look to receive a return on your investment under the following scenarios: The Company gets acquired by another company. The Company goes public (makes an initial public offering). In those instances, you receive your pro-rata share of the distributions that occur, in the case of acquisition, or you can sell your shares on an exchange. These are both considered long-term exits, taking approximately 5-10 years (and often longer) to see the possibility for an exit. It can sometimes take years to build companies. Sometimes there will not be any return, as a result of business failure.
Can I sell my shares?
Shares sold via Regulation Crowdfunding offerings have a one-year lockup period before those shares can be sold under certain conditions.
Exceptions to limitations on selling shares during the one-year lockup period:
In the event of death, divorce, or similar circumstance, shares can be transferred to:
• The company that issued the securities;
• An accredited investor;
• A family member (child, stepchild, grandchild, parent, stepparent, grandparent, spouse or equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law, including adoptive relationships).
What happens if a company does not reach their funding target?
If a company does not reach their minimum funding target, all funds will be returned to the investors after the close of the offering.
How can I learn more about a company's offering?
All available disclosure information can be found on the offering pages for our Regulation Crowdfunding offering.
What if I change my mind about investing?
You can cancel your investment at any time, for any reason, until 48 hours prior to a closing occurring. If you’ve already funded your investment and your funds are in escrow, your funds will be promptly refunded to you upon cancellation. To submit a request to cancel your investment please email: info@dealmakersecurities.com
How do I keep up with how the company is doing?
At a minimum, the company will be filing with the SEC and posting on its website an annual report, along with certified financial statements. Those should be available 120 days after the fiscal year end. If the company meets a reporting exception, or eventually has to file more reported information to the SEC, the reporting described above may end. If these reports end, you may not continually have current financial information about the company.
What relationship does the company have with DealMaker Securities?
Once an offering ends, the company may continue its relationship with DealMaker Securities for additional offerings in the future. DealMaker Securities’ affiliates may also provide ongoing services to the company. There is no guarantee any services will continue after the offering ends.